Copywriter at Lands’ End


Job Category: Creative

Requisition Number: COPYW003725

  • Full-Time
  • Virtual – Work Remote Opportunity
    United States

Job Functions

  • Collaborate with Copywriters and Art Directors on concepting and building effective copy across all marketing channels.
  • Work with product development team to create effect edges, product positioning and understanding of competitive landscape.
  • Write headlines and body copy for catalog and internet that generates customer response and sales.
  • Represent Lands’ End products with accuracy and in a consistent tone and voice, following brand standards and campaign guidelines.
  • Create content with SEO best practices to name products for optimal internal and external search.
  • Research and stay current on market trends, standards and media channel formats.
  • Contribute to the content creation for various social media channels.
  • Generate original ideas for seasonal campaigns, catalog focuses, internet features, marketing campaigns, etc.
  • Communicate and build relationships with cross functional partners throughout creative process.
  • React productively to feedback and requests for revisions and provide creative solutions to copy challenges.
  • Develop and coach associate copywriters and junior team members. This includes onboarding, individual performance plans and performance management.
  • Must follow all safe work practices, escalate unsafe conditions and report incidents.


  • Bachelor’s degree in related area (English, Journalism, Communications, Advertising) with 3-5 years of experience in writing.
  • Strong copywriting skills and selling instincts
  • Understanding of product positioning
  • Creatively driven and have a point of view and able to articulate
  • Ability to meet deadlines and work in a team environment
  • Ability to work quickly and efficiently
  • Knowledge of catalog, internet, retail and social media writing conventions
  • Ability to take guidance and direction and translate it into action.
  • Positive and professional attitude with flexibility
  • Ability to multi-task, problem solve and work on multiple projects at one time

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities