Director of User Retention at Kraken

Director of User Retention




About Kraken

As one of the largest and most trusted digital asset platforms globally, we are empowering people to experience the life-changing potential of crypto. Trusted by over 8 million consumer and pro traders, institutions, and authorities worldwide – our unique combination of products, services, and global expertise is helping tip the scales towards mass crypto adoption. But we’re only just getting started. We want to be pioneers in crypto and add value to the everyday lives of billions. Now is not the time to sit on the sidelines. Join us to bring crypto to the world.

To ensure Kraken is the right fit for you, please ensure you read Kraken Culture Explained to find out more about us!

About the role

Kraken is seeking a Director of User Retention who will apply data science together with product optimization and creative storytelling to drive habit creation, stronger engagement and ultimately maximizing lifetime value for every Kraken client. We are seeking someone who knows how to utilize Data Science to assess customer behavior and turn the insights into various experiments to maximize engagement.


-Ensure Customer Retention through the use of Data

-Recruit and retain a best in class Retention Data team of Data Scientists and Analysts

-Ownership of all Retention strategies including but not limited to CRM, Email, SMS, push, Customer Segmentation and Marketing automation

-The role will also partner with Product-Growth teams to optimize product experience and identify new ways to drive incremental value back to the users

-Own the loyalty program. Increase engagement and behaviors related to loyalty, using transactional & behavioral data

-Work in collaboration with Directors for User Acquisition, Product Marketing, Marketing Analytics, Brand Marketing, Brand Partnerships and Creative in order to realize the CMO’s vision


-10+ years experience in Retention roles within fast paced competitive environments

-Strong experience working in competitive industries for high growth companies – Travel, Fintech, Foodtech, Crypto, Gaming and similar industries

-Previous experience scaling Retention teams to 15+ from the ground up

-Advanced in Analytic tools such as Tableau, Looker, Great Plains, Big Query

-Experience leading Data teams including Data Scientists

-You have lead sophisticated, matrixed teams that are distributed globally

We’re powered by people from around the world with their own unique and diverse experiences. We value all Krakenites and their talents, contributions, and perspectives, regardless of their background. We encourage you to apply for roles where you don’t fully meet the listed requirements, especially if you’re passionate or knowledgable about crypto!

As an equal opportunity employer we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.