Universal Standard’s collaboration with Erdem, launching today, introduces the planet to an eight-piece capsule of covetable denim and floral tops and dresses offered in sizes 00 to 40. the gathering is welcome news, an all-too-rare moment where one among the world’s premier fashion luxury labels is accessible to a good range of individuals .
Still, long before Universal Standard’s cofounder Alexandra Waldman and Erdem Moralıoğlu ever met, British designer was on her radar. In 2015 when Waldman and Polina Veksler founded Universal Standard, the team drafted an inventory of needle-pushing brands they’d like to work with. “These were people that were doing these incredible and special things,” shared Waldman via Zoom. “Erdem was at the highest thereon wishlist [and] as soon as we were liberal to do so, we started performing on this together.”
Introduced to the designer by Net-a-Porter founder Natalie Massenet at the beginning of 2020, Waldman and Moralıoğlu immediately hit it off. After successful collaborations with Rodarte, Adidas, and J.Crew, Erdem was a logical next step. A singular talent whose creations are worn by everyone from Beyoncé to the Duchess of Cambridge, Moralıoğlu has become known for his rigorous technique and irreverent combat ultra-feminine dressing.
Universal Standard’s minimal aesthetic is at the other end of the spectrum, but the 2 brands’ differences made the collaboration especially appealing and therefore the final product so compelling. “So much of my work is about narrative and story, things that aren’t necessarily utilitarian,” says Moralıoğlu. “The great thing about Universal Standard is that it’s accessible to numerous people; it truly is universal. It’s [also] utilitarian during a chic way. there’s a straightforwardness to the language of the brand that i assumed was so interesting to use to my world.”