Google Maps will start directing drivers to routes it calculates to be the foremost eco-friendly supported an inventory of things .
The program said it’ll highlight journeys that generate rock bottom carbon footprint using mainly traffic data and road inclines.
Google said the feature would launch first within the US later this year “with a worldwide expansion on the way”.
The new feature is a component of its commitment to fight global climate change .
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When launched, the default route on the Google Maps app are going to be the “eco-friendly” option, unless users prefer to cop out of it.
When alternative routes are significantly faster, Google will offer choices and let users compare estimated emissions.
“What we are seeing is for around half routes, we are ready to find an option more eco-friendly with minimal or no time-cost trade-off,” Russell Dicker, a director of product at Google said.
The program , owned by Alphabet, said it uses emissions data supported testing across differing types of cars and road types, drawing on insights from the US government’s National Renewable Energy Lab (NREL).
Its road data factors in slopes and inclines from its own Street View cars feature along side aerial and satellite imagery.
“This is a great example of three trends coming together – the data, sustainability and consumer choice,” said Siddharth Pathak, a partner at consultancy firm Kearney.
“It will also push those on the fence to make a deliberate choice of speed over sustainability and often cost.”
From June, Google will start warning drivers about to travel through low emissions zones where some vehicles are restricted. These are common in countries such as Germany, France, the Netherlands, Spain and the UK.
“From Amsterdam to Jakarta, cities around the world have established low emission zones – areas that restrict polluting vehicles like certain diesel cars or cars with specific emissions stickers to help keep the air clean,” Google said in a blog post.
“To support these efforts, we’re working on alerts to help drivers better understand when they’ll be navigating through one of these zones.”
Google Maps users will be also able to compare car, cycling, public transport and other travel options in one place instead of toggling between different sections in a new feature being launched this year.
The US tech giant says it has long developed sustainable practices to benefit the environment, and has pledging to be carbon-free by 2030 to helping cities track greenhouse gas emissions.