Forbes estimates that Kardashian West is now worth $1 billion, up from $780 million in October, thanks to two lucrative businesses—KKW Beauty and Skims—as well as cash from reality television and endorsement deals, and a number of smaller investments.
When Kim Kardashian West was first mentioned in the pages of Forbes in 2011, it was simply a tally of her Twitter followers: 6.6 million, just below Barack Obama and just above Ashton Kutcher. Five years later, she graced the cover of Forbes thanks to her booming mobile game, which helped her earn $51 million that year. Now, she officially joins the World’s Billionaires list for the first time.
Kardashian West established KKW Beauty in 2017, following the achievement of her relative Kylie Jenner’s Kylie Cosmetics. She acquired from Kylie’s playbook, utilizing a comparable direct-to-customer model that depends vigorously via web-based media showcasing. Her first dispatch, 300,000 form units, sold out inside two hours. By 2018, the business had ventured into eyeshadows, concealers, lipsticks and aromas, and was achieving in $100 million in income.
“It’s the first occasion when I’ve moved away from having authorizing bargains and changed into being a proprietor,” Kardashian West told Forbes in 2017, when she reported her beautifying agents line.
She took advantage of that proprietorship a year ago when she offered 20% of KKW Beauty to makeup aggregate Coty for $200 million, an arrangement that esteemed the organization at $1 billion. While Forbes gauges that figure is somewhat swollen—Coty, which likewise purchased 51% of Kylie Cosmetics in 2020, is known for overpaying—her leftover 72% stake is as yet worth about $500 million, according to our observation.
At that point there’s Skims, the shapewear line Kardashian West dispatched in 2019. She fund-raised from design insiders like Net-a-Porter’s Natalie Massane and Theory’s Andrew Rosen, and gained by her huge web-based media following to peddle the brand. (She presently has 69.6 million Twitter adherents and 213 million supporters on Instagram.) Skims has been sharp witted: During the pandemic, when customers turned out to be more inspired by comfortable garments for the love seat than in smoothing their stomachs under evening outfits, she quickly began turning the concentration to loungewear.
Kardashian West possesses a larger part stake in intently held Skims, which hasn’t revealed its incomes. A source acquainted with Skims educated Forbes concerning an exchange that qualities the shapewear organization north of $500 million. Subsequently, Forbes gauges her Skims stake merits a traditionalist $225 million, enough to lift her fortune to $1 billion.
The rest of Kardashian West’s fortune sits in genuine cash and adventures, including land. Reliably since 2012, she has gained at any rate $10 million pretax, as per Forbes’ perception, in view of checks from Keeping Up With the Kardashians, endorsing plans and endeavors like the recently referenced flexible game and her now-old Kimoji application. She’s moreover got three properties in Calabasas, northwest of Los Angeles, and a course of action of blue-chip hypotheses, including segments of Disney, Amazon, Netflix and Adidas that her forthcoming ex Kanye West skilled her for Christmas in 2017.
In any case, the organizations she has dispatched herself, and developed with the ordinary Kardashian flare for self-advancement, that land her on the World’s Billionaires list. As she tweeted the day she made the front of Forbes, deriding the analysis she’s gotten for quite a long time: “Not awful for a young lady with no ability.”