Marketing Manager; Blue Zones Project – Remote #4035
Atlanta, GA
POSITION TYPE
Full Time Regular
ALTERNATE POSTING LOCATIONS
United States
Franklin, TN
Remote
Atlanta – HQ
Job Summary:
As a member of the Marketing Engagement leadership team, this position is responsible to lead the process to craft and deploy overall marketing strategy for Blue Zones Project Communities and Blue Zones Campuses (Worksites). This person is experienced at developing and managing cross-channel marketing programs, executing successful channel strategies, and creating marketing campaigns that make people want to engage.
*This is a remote position and can be located anywhere in the United States.
Essential Functions:
Develop and deploy high impact and efficient market strategies to build brand preference and awareness:
* Create multi-channel messaging strategies and materials to drive Blue Zones Project engagement
* Develop and execute channel strategies that align with specific Blue Zones Project community characteristics
* Monitor and analyze performance of messaging by channel in Blue Zones Project communities and provide continuous recommendations to accelerate engagement.
* Partner with the Blue Zones Project engagement and sector leads to align on marketing strategies and execution to increase engagement
* Work with the engagement lead in the development of client marketing and communications strategies
* Work with internal, external, and client contributors in the creation of marketing assets
* Assist in the development of Blue Zones Project “Engager” personas
* Create email templates and nurturing tracks based on personas and where the individual is in their Blue Zones Project engagement journey
* Source “Engager” stories from the community to be featured in marketing materials
* Make recommendation to maximize community marketing budgets working with internal teams to track use
Provide guidance and consultation to assist communities and campuses in developing and deploying effective strategies to drive engagement with Blue Zones Project activities:
* Develop and present site event strategies (such as kickoff events), offering support for community-based marketing leads
* Serve as advocate for community-based marketing leads, identifying actionable ways to apply best practices developed in other Blue Zones Project communities
* Review site and community-facing content ensuring message is supportive of and consistent with overall onsite engagement strategies
* Manage and prioritize community and internal requests
Manage the small marketing staff to achieve defined performance goals:
* Deliver performance within budget
* Managing projects to ensure they are executed timely and within allocated budget.
* Coaching and development of marketing staff
* Update marketing and operations teams on engagement strategies and outcomes.
Requirements
Qualifications:
* Bachelor’s degree in Marketing or a related field (or equivalent experience)
* 3-5 years direct-to-consumer marketing experience (health and well-being solutions experience a plus)
* 1+ years direct staff management experience preferred
* Proven track record of and launching successful marketing initiatives
* Experience with relevant marketing technologies, including email marketing, direct mail marketing, social, text marketing, customer relationship management, content management, data management platform, and web analytics
* Experience with marketing channels, including email, direct mail, web, social media, and events
* Experience with community-based marketing and engagement initiatives a plus
Specific Skills/Attributes:
* Strategic thinker with strong creative instincts and judgment to effectively balance operational and strategic needs
* Curiosity and desire to question status quo
* Collaborative and diplomatic approach to working with internal and external partners
* Creativity to develop new and exciting ways to engage members
* Crystal clear communication, both written and oral
* Knowledge of print production, communication, and dissemination techniques and methods
* Self-starter who demonstrates initiative and thrives in a fast paced, collaborative work environment
* Detailed organizational skills with the ability to manage multiple projects with internal and external stakeholders across varying timelines
* Team player with a positive, can-do attitude; comfortable working in a dynamic environment with a certain amount of ambiguity
* Proficiency in Microsoft Office and Adobe Acrobat and exceptional PowerPoint skills
Location(s)
255 E Paces Ferry Rd Suite 700, Atlanta, Georgia 30305
701 Cool Springs Blvd., Franklin, Tennessee 37067
Remote, United States, 30305
Remote, Remote, Remote
Area of Interest
Marketing/ PR
EEO Statement
Sharecare is an Equal Opportunity Employer and doesn’t discriminate on the basis of race, color, sex, national origin, sexual orientation, gender identity, religion, age, disability, genetic information, protected veteran status,or other non-merit factor.