Partner Marketing Manager
Protegrity, a global leader in data security, protects sensitive data everywhere and future-proofs businesses as data-privacy regulations evolve. Maintaining privacy today across distributed data has become impossibly complicated. With Protegrity, enterprises can secure data wherever it resides, control how it’s protected, and have confidence that data is safe, even if a breach occurs. The Protegrity Data Protection Platform is a modern alternative to traditionally complex data-protection methods that leave gaps in security.
Deep integrations with Snowflake, AWS, Azure, Amazon Redshift, Teradata, Oracle, Microsoft SQL Server, Cloudera, Databricks, and many other enterprise applications ensure that data remains fully protected in hybrid-cloud, multi-cloud, and on-premises environments without performance penalties. The platform’s fine-grained data protection anonymizes Personally Identifiable Information (PII) that’s used in AI and Machine Learning models, providing faster access to critical analytics data and dramatically shortening the time to business insights.
Protegrity is looking for an experienced Partner Marketing Manager with strong business acumen and deep experience creating go-to-market plans informed by data and analysis. The Partner Marketing Manager will help lead our strategic and sales-motion partner marketing efforts, and maximize existing partner marketing initiatives. This role will report to the VP of Partner Marketing and work closely with other senior marketing leadership to 1) build and execute on partner marketing demand generation among existing partners for the purpose of driving MQL’s, leading end-to-end partner marketing campaigns and partner events in North America and EMEA, and 2) lead internal and external partner and field enablement by creating, distributing, and training on compelling partner marketing content and collateral.
Drive innovative partner co-marketing strategy, campaigns, and programs with top strategic alliance partners across the GSI, channel, and ISV partner ecosystem; preferably with experience working with large ISVs like AWS, Microsoft, Google or Snowflake.
Collaborate across Product Marketing, Brand Marketing, Alliances, Product Management, and Sales teams to communicate business related messaging, and unique capabilities of the partner-specific Protegrity solutions.
Analyze partner ecosystem to identify industry trends, market position, market share and marketing strategy for high-impact partner demand opportunities.
Inspire and support execution of joint marketing campaigns and tactics, including internal and external events, demand generation programs, and communications.
Recommend North America and EMEA partner event sponsorships and support events to ensure Protegrity optimizes its presence (some travel required, including international).
Work cross-functionally with corporate, campaign, and product marketing teams to bring partners into our events in support of Protegrity
Provide support for marketing initiatives, including collateral production and approvals, customer stories, press releases, videos, social media materials, and more to drive both thought leadership and demand.
Provide support for partner marketing agency and meetings with partners.
Align with partner marketing leads and drive execution across teams.
Share updates on strategies, plans, and tactics with both Protegrity and Partner stakeholders.
Campaign reporting to measure effectiveness and pipeline impact.
Manage co-marketing budget and MDF to optimize the impact and results across assigned partners.
Gather funding requests, then prioritize and follow through on budget commitments with Partners.
Execute multiple simultaneous marketing programs while balancing trade-offs and high-speed tactical execution.
6+ years of experience in technology B2B, with at least 4 years focused on partner marketing and product marketing with systems integrators, agencies, and across the technology ecosystem.
You thrive when building something new – rather than running from ambiguity, youembrace it as an opportunity.
Demonstrated ability, and preference for, a broad set of responsibilities from sales enablement to events/comarketing through to pricing, packaging, and identification of business opportunities.
Strong communication skills, high credibility presence.
Experience curating needs and ideas to create a cogent strategy that considers impact and priority as well as opportunity and potential.
Skillful at aligning marketing resources and adapting efforts across multiple stakeholders, above and beyond following an established plan.
Strong organizational skills and an ability to develop and deliver programs within a very high velocity, shifting environment.
Intellectual curiosity & willingness to take ownership of deliverables.
Excellent management qualities, including the ability to inspire and motivate a cross-functional team. This person must be a hands-on manager, willing to personally contribute to the success of the organization.
Strong work ethic, expressing dedication to the business and pursuit of the agreed-to business agendas.
BS degree or equivalent required.