Sales Leader at AWL – All Web Leads

Location:  Texas; 100% Remote

About Us

AWL (All Web Leads, Inc.) is one of the most successful customer acquisition marketing companies in the US. Simply put, we help our customers acquire customers for the US insurance industry. Our amazing team of over 1,100 talented and successful professionals use internet marketing strategies to turn consumer interest in insurance products into policy sales for the world’s largest insurance carriers and more than 30,000 of their agents. We are Austin-born and our growth from a 2-person startup in 2005 to a highly profitable business has been a remarkable journey. We are a tight-knit team with a fast paced, energetic, and entrepreneurial company culture that has been ranked a Best Place to Work in Austin for 2017, 2018, 2019 and 2021 and 2022. AWL fosters a vibrant, dynamic work culture built on trust, data, technology, passion, collaboration and winning, where employees want to engage and be impactful. We provide competitive pay, outstanding benefits, and a fabulous, fun, collaborative environment that allows our people to be their best.

DNA of a GREAT sales leader:

  • Embraces the values of TRUST, DATA and TECHNOLOGY
  • Comfortable with leading – a take charge personality
  • Wants to win – to hit targets, achieve goals, and believes 99% is failing

How a GREAT sales leader works at AWL:

  • OBSESSED with team performance
  • UNRELENTING in holding sales people accountable for results, process and attitude, as well as holding one’s self accountable
  • Knows how to build a culture of WINNING
    • MOTIVATES team members to accomplish goals
    • Communicates expectations and targets with CLARITY
    • CELEBRATES team and individual success
    • Creates COMPETITIVE and fun atmosphere
  • DEVELOPS their team – makes the good ones great, and the ok ones good

Demonstrated skill-set of a GREAT sales leader:

  • MASTERY of the sales process – and ability to apply mastery to the AWLIA way
  • DISCIPLE of process driven sales
  • COACH who has constantly developed individual sales capability
  • Leverages DATA & ANALYSIS to drive focus and achieve individual and team results

General Responsibilities:

  • Deliver assigned monthly, quarterly and annual business targets for Productivity, Performance and Profitability
  • Team leadership and performance management to deliver targeted policy sales volume
  • Evaluate team performance, coach, and lead the team to develop policy sales best practices that maximize sales performance
  • Leverage metrics to effectively manage productivity, costs, and quality to create sustainable output
  • Work with Policy Sales and AWL leadership to meet strategic goals and execution requirements
  • Work with our Recruiting and Training team to hire and onboard new Policy Sales Agents
  • Ensure team members remain compliant with department and company policy

Reports to Policy Sales Director.


  • Relentless approach for holding sales teams accountable
  • 2 years + of transactional sales experience with a strong understanding of phone sales success practices
  • Sales leadership experience strongly desired
  • Insurance experience a plus
  • High energy leader who can motivate in a sales environment
  • Proven track record of achieving objectives and leadership capability
  • Ability to manage a work from home sales team by leveraging metrics and technology
  • Superior coaching and mentoring skills
  • Excellent computer skills, organization and data management to support team productivity
  • Strong data analysis skills and comfortable with metrics, Microsoft Excel and pivot tables
  • Strong desire to win in the marketplace and achieve excellent results against challenging goals
  • College degree required

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