TECNO Overtake Samsung, Others To Claim Africa’s Top Smartphone Brand 2020

TECNO Mobile has recovered it best position as Africa’s Top Smartphone Brand of the year 2020 in the wake of dislodging Samsung Mobile, riding on a fruitful dispatch of models in the reasonable portion and proceeded with market spending, as per Counterpoint Research’s Market Monitor administration.

The Transsion brand accomplished this accomplishment against the setting of a 6.7% YoY fall in Africa’s cell phone shipments in 2020. A large part of the harm was done in the principal half of the year because of retail and store network interruptions brought about by COVID-19, which were incompletely counterbalanced by a quick recuperation in the subsequent half because of repressed interest.

Talking available elements, Senior Analyst Yang Wang said, “Taking a gander at the whole year, the African cell phone market outflanked different districts however was not safe to disturbances brought about by the pandemic. Q2 2020 was particularly troublesome as request was pounded when most nations entered lockdowns. Cell phone shipments during the quarter saw a YoY drop of 27%.”

Wang added, “Limitations began facilitating in July. Request took action accordingly, riding on a flood in special exercises, even as COVID-19 cases ticked upwards heading into the Christmas shopping season. Q4 2020 really squeezed out a 1.5% increase in YoY terms, the best quarter on record.”

Talking about cell phone costs in the African market, Wang said, “The ASP diminished 15% somewhere in the range of 2018 and 2020, and today more than 80% of Africa’s cell phone shipments come from the beneath $200 band. We can expect further substitution of highlight telephones by section level cell phones, prompting the ASP probably staying under tension in the following not many years.”

2020 likewise saw deals of the main 5G proficient cell phones in Africa. 5G is probably not going to be a primary factor in the African market in the following not many years however, as the organization of 5G business networks is as yet in its outset in the landmass. In any case, there is space for 5G cell phones in Africa, particularly if costs can dip under $200, as Counterpoint hopes to occur soon.

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